IT ALL STARTS WITH INNOVATION.
It all starts with innovation. From the conception of timeless nail looks such as the Original French Manicure®, cutting-edge color, treatments, textures and design, to what’s new and next in nails; it’s all been created by the brains and beauty lovers at ORLY® . Family owned since 1975, ORLY® products are made with love at their HQ in Los Angeles, CA.
In 1975, Jeff Pink created a natural nail look to help screen actresses speed up the time between wardrobe changes. Simple, classic and feminine, this time-saving manicure accentuated the nails without ever upstaging the outfit. Stylists and starlets loved the new look that quickly spread through the fashion world. Once it hit the runways of Paris Jeff knew he had the perfect name… the French Manicure!
At ORLY we never stop looking for the next big idea. By keeping hot on the heels of the latest trends, our talented team of color experts deliver the bright ideas, hot colors and bold textures our fans love. Color is the foundation of everything we do. It is our heart, and soul, and the reflection of our multi-faceted personality. Full of the classics, the revolutionary and time-tested fan favorites the ORLY Permanent Color Collection has something for everyone.
Beautiful manicures and pedicures start with strong, healthy nails. ORLY provides a comprehensive line of products and tools that prep, nourish, protect, add shine and shorten dry time. ORLY makes it easy to choose the right products, ensuring optimal results for every level of expertise. We also offer step-by-step videos and written tutorials to help you perfect the hottest new nail looks at home.
Our 600 bristle brush delivers precise, easy application with a new shape that fans out to fit the cuticle, delivering a smooth, even, beautiful finish. The patented Gripper Cap has a sleek ergonomic design for easy opening and a soft grip for the professional in you!